Should You Outsource SEO or Do it In-House?

downloadThe very debate among business owners. As the internet grows bigger day by day, companies need to take their business to the next level and promote it online. You can try doing it by yourself, but do you have what it takes to achieve the best results? Here are three reasons why you should outsource SEO to a professional company.

If you own a one-man company, you probably don’t want to spend thousands of dollars for outsourcing SEO in order to save cost. In a perfect world, you will be able to learn everything you need to know about SEO within one month and see results in three, but the truth is, it is harder said than done. Imagine all the things you have to handle besides promoting your business – it can be become too much on your plate. By the time you finally understand what SEO is, a company can already be achieving results for you, bringing you the traffic, leads and sales that you need. You are just delaying your success with each day passing by without SEO.

Secondly, SEO is more complicated than it looks. A lot of people still think that SEO is based on one rule, which is the more backlinks, the better. This is a false concept that can potentially bring detrimental results to your website. If you build too many spam links and content, chances are you are going to be penalized by search engines such as Google and Yahoo and your rankings will suffer forever. Search engines are constantly evolving and with each latest update, the game can change in the blink of an eye. Your rankings can drop so fast your website is nowhere to be found again within the first five pages of search engines. I have seen this personally with the latest update from Google, the Panda 4.0. If you don’t know how to do SEO properly, do not take the risk and put your business on the line.

Last but not least, professional companies have the right resources and people to make it right for you. Whenever you have questions or concerns, instead of trying to figure it out yourself, why not just call your dedicated account manager to straighten things out? Professionals are most updated with what is going on with the industry for both Google and Yahoo SEO and they strive to follow the best practices to perform services for you.

If you want to use your time more wisely, hire professional SEO services for help. You will be amazed how much time and effort you can save with professional help. After all, it is a long-term investment and you cannot expect to see results just overnight; but in time it’ll certainly pay off.